This is FUNNY!!! A small country is taking on Coca-Cola...

http://wsbradio.com/news/031607cocacola7a.html

The South American country of Bolivia is taking on the soft drink world giant Coca-Cola because they use "coca" in their name. Bolivia wants them to stop using it because "coca" is a shrub that belongs to the heritage of the nation. Are you kidding me! Ok everybody, this is why it is funny to me.

The GDP (that's Gross Domestic Product - which is the value of all goods and services within a nation during a year) of Bolivia was about $27 BILLION dollars last year....that's a lot of money right. Well, Coca-Cola's balance sheet values their brand name at about $73 BILLION dollars. LOL...that's almost 3 times the GDP of Bolivia and that's just the value of their name! What is this country thinking!!! Coca-Cola has an intangible asset (a non-physical asset) worth almost 3 times than the countries GDP and Bolivia wants to take them on in what could potentially be a court battle. Do these people not understand that this type of case is won with money in the court room and.......um.......they obviously loose in that category. Case closed.